At the end of the last decade, Find Your Influence (FYI) surveyed nearly 550 social media influencers to understand their views on the evolution of social media platforms as they approached 2020.
Using FYI’s proprietary survey technology, the survey was sent to a sample set of influencers within the FYI network. The survey was distributed to active U.S.-based social media influencers and was conducted online between December 27-29, 2019.
“We were really interested in better understanding what influencers were feeling about established platforms, changes to established platforms as well as rising platforms,” said Cristine Vieira, President and co-founder of Find Your Influence. “Influencers are the fuel to the influencer marketing engine and coming to understand their habits and concerns can in turn help Find Your Influence aid brands in the development of successful influencer marketing campaigns.”
Influencer Insider: Social Media Platforms
The complete survey and results:
Are you worried about Instagram permanently removing likes?
77% No
23% Yes
How much more time do you spend creating Instagram Stories vs. In-feed posts?
51% I spend more time on in-feed posts than Instagram Stories
26% 1 hour
16% 2 hours
4% 4 hours
2% 3 hours
How many different social media platforms do you use to create sponsored content?
62% 3-5 platforms
30% 1-2 platforms
8% 5-7 platforms
What social media platforms do you use most often to post sponsored content?
65% Instagram
14% Blog
10% Facebook
8% Twitter
3% Pinterest
.1% TikTok
Do you see TikTok competing with more established social media platforms for sponsored content opportunities?
62% No
38% Yes
Do you see Twitch competing with more established social media platforms for sponsored content opportunities?
85% No
15% Yes
Influencers who responded to the survey ranged in follower count from 720 to 9.8 million. The average follower count of the influencers surveyed was 115,092.
To speak with Find Your Influence directly about survey results, please contact Tami Nealy, tami@findyourinfluence.com.