At Find Your Influence, we know that each social media influencer love creating content. They’ve shown us for seven years. In January 2020 we surveyed more than 500 social media influencers to better understand what they love more, spending time with a loved one or creating content for their various social media platforms.
From the survey, influencers showed that working with brands is so important that 88% signaled that they would rather work with their favorite brand in place of meeting their celebrity crush.
“Our team has been so fortunate to work with so many brilliant creators on a variety of branded influencer partnerships since 2013,” said Chelsea Goodson, Director of Influencer Management with Find Your Influence. “It’s easy to see the passion each influencer has for the content they create and their commitment to their craft is unparalleled.”
Leveraging Find Your Influence’s proprietary survey technology, the survey was completed online from January 21-23, 2020 reaching different types of influencers, including nano influencers, micro influencers and macro influencers. The survey reached a sample of Find Your Influence’s influencer database of active U.S.-based social media influencers with a series “Would you Rather?” questions.
The complete survey and results:
Would you rather?
79% Get 1,000 new, engaged followers
21% Get an expensive gift from a loved one
Would you rather?
86% Have a well-known brand approach you as a brand ambassador
14% Spend the day at the spa
Would you rather?
82% Give up social media for one week
18% Give up intimacy for one month
Would you rather?
88% Work with your favorite brand
12% Meet your celebrity crush
Would you rather?
57% Reach a new high on your views/likes/comments on a single post
43% Have your loved ones share/engage your content
Would you rather?
91% Go on a dinner and a movie date with a loved one
9% Spend 2 hours replying to DMs
Influencers who responded to this survey ranged in follower count from 713 to 9.8 million.
To speak with Find Your Influence directly about survey results, please contact Tami Nealy, tami@findyourinfluence.com.